|
THEME |
|
|
|
Public information & communications
£71,800 |
Lamp Post Banners – welcoming messages*
Public Facing Campaign encourage visitors/local trade to cultural/creative venues/events/businesses, creating new short-form video content
Welcome Back Information Officer/ Co-Ordinator all the WBF activity* |
35,800
23,000
13,000 |
|
Local tourism initiatives and environmental improvements
£252,000 |
Library of welcome back video assets to promote the Brighton & Hove offer to leisure and business visitors via VisitBrighton digital channels and citywide businesses
To amplify the #nevernormalbrighton tourism recovery campaign with activity from Sept – Nov 21, driving awareness outside the main tourism season
Provide temporary enhancements to the Royal Pavilion estate over Winter 2022 as a connector to encourage visitors to move around the city safely
Curated Promenading Trails will encourage residents/visitors to discover the city centre anew, linking performance venues, galleries/museums, with food outlets, retail, and open spaces – celebrating the unique B&H mix
A series of Alternative Tours will reach out to diverse communities across Greater Brighton to help ensure that the Welcome Back is fully inclusive
Video projections/digital installations that use the City itself as the canvas. A nightly presentation, to help retain people in the area as it gets dark + two larger events in Nov/Mar – to generate a sense of excitement/occasion
Encourage people back to local high streets and build confidence in the local economy, through staging Covid-safe cultural events, pop-up events & temporary beautification to improve look and feel of high footfall areas
Beautification of West Street Underpass |
23,000
22,000
23,000
23,000
23,000
23,000
100,000
15,000 |
|
Events and support for culture recovery in the city
£75,000 |
Programme of training/support enabling Creative Pop-Ups in empty shops
Improving communication with/for creative industries, for safe reopening
Ensuring the cultural provision on our High Streets for visitors/local trade is welcoming, supporting those in leadership and at the helm of venues, outdoor events and cultural activity, through an online ‘igniter’ event series
Specialist and inclusive creative entrepreneurship business coaching and exec leadership package for leaders in the City focusing on ensuring a warm welcome back, with ideas that contribute to the long-term strategic success of Brighton’s economic growth
Enable community-led activity that will animate local town centres, high streets and open spaces through providing event infrastructure, training and skills development |
15,000
8,000
15,000
22,000
15,000
|
|
Temporary Public Realm Changes
£94,400 |
Temporary public W.C.s*
Temporary face mask recycling/hand sanitizer stations x 12*
To install temporary exhibition stands on seafront in order to introduce activity to less visited areas, improve appearance of undeveloped spaces, drive footfall outside of the main tourism season |
71,000
3,400
20,000 |
|
Administration for reclaims & project delivery/management
£39,000 |
Engaging a freelance specialist to rapidly take forward the action plan into operational projects*
Welcome Back Fund Officer – providing technical support, financial reclaims and ensuring compliance* |
16,000
23,000 |
*Activity in progress / funds allocated and committed